Key Principles

Our Beliefs

At Route6 we understand that every individual and every organisation has their own set of needs and challenges. We design bespoke programmes to meet your specific requirements, using a range of coaching and consulting tools, including Systems-Psychodynamic theory of change and Strategic Intervention approach. The routes of our work come from a variety of disciplines: Human Needs Psychology, organisational psychology, psychoanalytic theory, group behaviour, Ericksonian therapy, strategic family therapy, neurolinguistics, psychology of influence and negotiations, and others.  


One of our core beliefs, originating from Human Needs Psychology, is that human behaviour is driven by the desire to satisfy six universal needs: Certainty, Variety, Significance, Love / Connection, Growth, Contribution. Although all needs are important, everyone has two primary needs, that drive individuals in everything they do in life, and can be satisfied in positive or negative ways. 


Individuals: we will help you understand what truly drives you in order to shift your focus towards meeting your needs in a way that is aligned with your life goals.


Organisations: we will help create an alignment between your organisational culture and human needs to ensure the objectives of the company and aspirations of the people are realised and that your ultimate shared goals are achieved.


No matter what your goals are, we can help you plot and navigate the route to actualisation. The journey itself is as important as the final destination, and we encourage you to enjoy yourself en route!

6 Human Needs


Everybody needs stability about their basic necessities – food, shelter and other material resources. When people cannot control their physical circumstances, they may seek certainty through a state of mind.


People have a need to change their state, to exercise their body and emotions. Therefore they seek variety through a number of means – stimuli, change of scene, physical activity, mood swings, entertainment, food, etc.


Everybody needs to feel special, unique, important, or needed in some way. People will seek significance through obtaining recognition from others or from themselves. When people feel insignificant, they may make themselves feel significant by getting angry. They may also meet their needs paradoxically by having others recognize the significance of their insignificance or the size and complexity of their problems. It is important to remember that for many, helplessness is power.

Love / Connection

Humans need to feel connected with someone or something – a person, an ideal, a value, a habit, and a sense of identity. Connection may take the form of love, or merely of intense engagement – for instance, one can feel connected by means of an aggressive interaction.


Everything in the universe is either growing or dying – there is no third alternative. People are not spiritually satisfied unless their capacities are expanding.


Just as people cannot survive without others contributing in some way to their welfare (no baby grew up on its own), they cannot be spiritually fulfilled unless they are contributing to others as well.

Human Needs Psychology, Robbins-Madanes Training

What are your two primary needs?